Technology Studio

Engineering Digital Platforms That Create
Real-World Impact

PointLabs builds innovative platforms that improve participation, coordination, and digital interactions across communities and organisations.

Engineered for impact.

0%
monthly formal volunteering (2024/25) — down from 27% in 2013/14, well below pre-pandemic levels
0%
of adults feel they can influence decisions in their local area
0%
of residents participate in most local consultations
0%
feel they belong to their neighbourhood — below the 65% peak in 2020/21

Source: Department for Culture, Media and Sport — Community Life Survey 2024/25

Infrastructure Engineered for Civic Impact

PointLabs develops digital platforms designed to solve real-world coordination challenges.

TownPoints
Civic Participation Platform

TownPoints is a civic participation infrastructure platform designed to help local authorities increase measurable engagement in community activities, public services, and local initiatives.

"Rewarding Local Participation. Powering Better Communities."

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Our Technical Foundation

Modern SaaS Infrastructure

Scalable, cloud-native platforms built for reliability and growth across public and private sectors.

Intelligent Data Systems

Real-time behavioural insights that help organisations understand and respond to participation trends.

Mobile-First Design

Experiences built for how people actually live — on their phones, in their communities, in real time.

Privacy-First Architecture

Built with trust at the core — compliant, secure, and respectful of community data from day one.

Technology That Strengthens Communities

We believe technology should help people participate more actively in their communities and organisations. Our mission is to engineer platforms that make participation easier, more rewarding, and more impactful.

Our Products

Digital platforms developed by PointLabs to solve real-world coordination and participation challenges.

TownPoints

Civic Participation Infrastructure Platform · Powered by PointLabs
Active

TownPoints is designed to help local authorities increase measurable engagement in community activities, public services, and local initiatives through a structured monthly challenge framework.

Residents earn points by participating in everyday civic activities while councils gain real-time insights into community participation patterns — transforming civic engagement from episodic campaigns into continuous participation.

Key Benefits

Increase civic engagement measurably
Real-time community participation data
Behavioural insights by neighbourhood
Programme impact measurement
Continuous rather than episodic engagement

More Platforms Coming

PointLabs is actively developing additional platforms. Stay tuned for announcements.

Product in Development

We build in cycles of deep research and rapid iteration. New products launch when they're ready to create impact.

Powered by PointLabs

TownPoints

Encouraging civic participation.

A civic participation infrastructure platform designed to help local authorities increase measurable engagement in community activities, public services, and local initiatives.

Rewarding Local Participation. Powering Better Communities.

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Anfield Road, Liverpool
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13 of 20 tasks done 65%
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Why Civic Participation Matters

Strong civic participation helps communities become healthier, more connected, and better informed. Yet participation in many community activities across England has declined over the past decade, with recent data showing little recovery to pre-pandemic levels.

Source: Department for Culture, Media and Sport — Community Life Survey 2024/25

↓ 27%→17%

Volunteering Decline

Monthly formal volunteering fell from 27% in 2013/14 to 17% in 2024/25 — still well below the 23% pre-pandemic level.

24%

Influence in Local Decisions

Only 24% of adults feel they can influence decisions in their local area.

<2%

Low Consultation Participation

Many local consultations receive less than 1–2% resident participation.

62%

Community Connection

62% feel they belong to their neighbourhood — below the 65% peak in 2020/21.

The Opportunity

Communities need new approaches that make participation:

👁️
Visible
Residents can see their contributions recognised
🏆
Rewarding
Points and recognition for every action taken
🤝
Social & Fun
Shared with friends and family, not done alone
🔄
Habit-Forming
Monthly challenges keep engagement continuous
How TownPoints Helps

TownPoints encourages participation through:

📅
Monthly Community Challenges
Fresh activities every month to sustain engagement
Points & Digital Rewards
Every civic action earns points residents can see and celebrate
🏅
Town Leaderboards
Friendly neighbourhood competition drives participation
👨‍👩‍👧
Shareable Activities
Residents can join activities with friends and family

Turning civic participation into a fun, community-driven experience — not just a consultation.

Platform Preview: Live Product Interface

A beautifully designed mobile experience that makes civic participation visible, rewarding, and genuinely fun for residents.

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Anfield Road, Liverpool
Hi, Sarah! 👋
🔥 Lv 3
👩
🔥 Active Quest Time Left: 12 days
October Civic
Champion
Complete 7 more tasks to level up!
13 of 20 tasks done 65%
Browse Task
🏅
Achievement
👥
Refer & Earn
📊
Leaderboard
🔥
1,250 /2,000 points
You're 62.5% closer to your goal!
View Rewards →
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Home
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Active quests, points progress & featured tasks
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Unlimited city-wide travel for 30 days.
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Skip-the-line access. Arts Museum.
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Rewards Store
Redeem points for local discounts & perks

Participation Made Visible, Measurable & Rewarding

1

Residents Participate

Residents complete civic activities — volunteering, visiting libraries, attending local events, environmental actions — and check in through the TownPoints platform.

2

Earn Points & Rewards

Each activity earns points, making participation visible and rewarding. Monthly challenges keep engagement fresh and motivating throughout the year.

3

Councils Gain Insights

Local authorities access real-time dashboards showing participation trends, neighbourhood engagement levels, and programme impact — enabling data-driven decisions.

Resident-Facing Engagement Modules

TownPoints covers the full spectrum of civic life — from environmental actions to cultural visits — so every resident can find something meaningful to contribute.

🤝
Volunteering & Community Service
Help neighbours, charities, and local causes
📚
Libraries, Museums & Cultural Venues
Engage with public services and cultural heritage
♻️
Environmental Initiatives
Recycling drives, clean-ups, sustainability actions
🎉
Local Events & Programmes
Community events, council programmes, public consultations
💪
Health & Wellbeing Activities
Exercise, mental wellbeing, health programmes

Authority-Side Data & Intelligence

TownPoints gives local authorities the data infrastructure they need to understand their communities and measure the real-world impact of their initiatives.

Participation Trend Analysis

Track how engagement levels change over time across your borough.

Neighbourhood-Level Insights

Understand which communities are most and least engaged, and why.

Programme Impact Measurement

See which initiatives drive real participation and measure return on investment.

Behavioural Data by Activity

Understand what types of activities resonate most with different resident groups.

Ready to Transform Civic Engagement?

Get in touch to learn how TownPoints can help your council build stronger, more connected communities.

Technology with Purpose

PointLabs Ltd is a technology company focused on building digital platforms that improve participation, coordination, and real-world engagement.

A Technology Studio Built for Impact

PointLabs Ltd is a technology studio that develops digital platforms solving real-world participation and coordination challenges. We build SaaS platforms across civic technology, community systems, and digital coordination tools.

We believe that the most important technology problems to solve are not just technical — they are social. Our platforms are designed to strengthen the fabric of communities by making participation visible, measurable, and rewarding.

From local councils to community organisations, we partner with institutions that share our conviction: that technology, when engineered thoughtfully, can create real-world impact.

2025
Founded
UK
Based
1
Live Platform

How TownPoints Began

TownPoints was inspired by founder Olayinka Oyedeji's experience studying the UK's Life in the UK course, which highlights the important role of civic participation in community life.

The course explores how libraries, volunteering, heritage activities, and community institutions shape national identity and social cohesion. Yet participation in many of these activities continues to decline across the UK.

TownPoints was created to explore a simple idea:

"People are more likely to engage when civic participation becomes visible, measurable, and rewarding."

The platform aims to help councils strengthen community engagement while helping residents feel more connected to where they live.

What Drives Us

🎯

Impact-First

Every decision is measured against one question: does this create real-world impact for communities?

🔬

Evidence-Driven

We build on data, research, and the lived experience of communities — not assumptions.

🤝

Community-Centred

We design with communities, not just for them — ensuring our platforms reflect real needs.

Engineered for Scale

Our platforms are built to scale — from a single council to nationwide deployment.

Contact PointLabs

Whether you're a council exploring TownPoints, a potential partner, or interested in joining our team — we'd love to hear from you.

We're based in the UK and work with local authorities and community organisations.

Address
20–22 Wenlock Road
London, England
N1 7GU
Company
PointLabs Ltd

🏛️ Council Enquiries

If you're a local authority interested in TownPoints, please get in touch. We're happy to arrange a demo and discuss how we can support your community engagement goals.

Send a Message